It's 2023 and Much Has Changed
We've noticed a massive change in the stuff that works and (most importantly) doesn't work and we're sharing it for free, with you!
• We're saying 'Adieu' to gated eBooks and hello to investment in brand awareness (finally!)
• Multi-channel approaches and an ABM methodology are here to stay and you best get on board, or get left behind
• $10,000 monthly PPC budget just isn't going to cut it anymore. We know, what the hell right?! We've done the math (and it's included in this eBook)
• And who could forget our elusive friend, the dark funnel? Yep, it exists, but now C-levels are on board...making those first touch/last touch metrics almost irrelevant