ARE YOUR MQLs COSTING YOU
AN ARM AND A LEG?
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We're back with our 3rd edition of our PPC cybersecurity benchmarks report and we're asking....
What will your
CPLs on Google & LinkedIn look like in 2023?
It's 2023 and Much Has Changed
We've noticed a massive change in the stuff that works and (most importantly) doesn't work and we're sharing it for free, with you!
• We're saying 'Adieu' to gated eBooks and hello to investment in brand awareness (finally!)
• Multi-channel approaches and an ABM methodology are here to stay and you best get on board, or get left behind
• $10,000 monthly PPC budget just isn't going to cut it anymore. We know, what the hell right?! We've done the math (and it's included in this eBook)
• And who could forget our elusive friend, the dark funnel? Yep, it exists, but now C-levels are on board...making those first touch/last touch metrics almost irrelevant