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Practical workshops for leaders looking to optimize their GTM with AI tools
LEARN.
TEST.
SCALE.
Only for B2B Marketing teams who don’t deploy agents blindly.
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THE IMPORTANT STUFF

Two workshops built for one purpose: pipeline that performs. You'll learn how to:

1. Integrate AI into your GTM strategy,

2. Use HubSpot's AI features to save a ton of manual work, and

3. Actually drive the pipeline in 2026.

Both are built for lean B2B GTM teams under pressure to deliver pipeline with fewer people, smaller budgets, and less patience for tools that overpromise.

Workshop #1
Building Pipeline for Lean GTM Teams (Facing Budget Cuts)

This is a 4-hour intensive workshop focused on building pipeline fast when budgets are cut, teams are small, and traditional channels are breaking down.
Danit teaches the AI-GROWTH engine she built out of necessity as a “lonely marketer” running demand gen without a high-ticket tech stack.
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Hack 1
Steal Your Competitors' Customers
Generate high-intent pipeline by finding switching patterns in your CRM and stealing your competitors' users.
Hack 2
Build an ABM Engine with Clay + ChatGPT
Build an outbound motion with AI to spot signals and find your exact buying committees without the 50K tech stack.
Hack 3
4X Champion Conversion
Turn outdated CRM data into revenue by enriching champion contacts to spot job changes that convert 4x better than cold leads.
Hack 4
No-Code Lead Magnets
Skip the developer and code by building interactive landing pages, games and mini products that sync to HubSpot campaigns.
Hack 5
Scale to 10x Ad Volume
Speed ad creatives and cut designer work by using AI to create images and videos to scale and test.
Hack 6
LinkedIn Intent Engine
Cut LinkedIn CPL by turning post engagement into a high-intent pipeline that syncs directly to HubSpot.
Tools used
ChatGPT, Clay, Gemini, Grok, Cargo
Extra benefit: Get 3,000 Credit free to build agents with GetCargo
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Danit Ben Simon

Head of Demand Gen, ABM & AI Growth Strategist

Danit Ben Simon has led Demand Gen, Outbound, and ABM at high-growth startups like Vendict, Infinigrow, and Walnut.io. Having operated as both a one-person team and a leader in large B2B startups, she knows that hitting revenue KPIs isn’t about budget, it’s about grabbing opportunities competitors miss.
Using AI Growth, intent signals and AI hacks, Danit masters the art of converting cold prospects into booked meetings. Now, she teaches B2B marketers her exact playbooks to scale Outbound and ABM results and accelerate pipeline growth.

Workshop #2
Do more (in HubSpot) with fewer (GTM Tools)

This is a 3-hour technical workshop for Marketing Ops, Growth, and Demand leaders who need working, scalable systems rather than just ideas.
In three hours, we’ll work hands-on inside HubSpot to show you how to use AI to clean & enrich your CRM continuously, automate revenue motions without breaking alignment, and make clear calls on where AI should run the show, and where humans should stay in control.
Session 1
CRM & Data
Use HubSpot's Data Hub to make data truly actionable. Set up tools that automatically add critical company information, or use Buyer Intent signals to trigger sales motions.
Session 2
Marketing
Learn how to make your brand visible to AI search tools like ChatGPT, without compromising on SEO "juice". Discover AI-powered content tools that will 10x your production & distribution powers.
Session 3
Sales Automation
Set up an AI agent to find new prospects, and to efficiently engage with visitors & customers using your unique organizational knowledge. Learn how to orchestrate your outreach between HubSpot and LinkedIn.
Session 4
AI Governance in HubSpot
Create rules for AI usage and control your spend with zero worries.
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Idan Carmeli

Managing Partner, ENVY

Idan Carmeli is a managing partner at Envy. He is an experienced B2B marketer, 100% focused on developing and helping organizations implement Marketing Operations Centers of Excellence.

He provides professional consulting, guidance, implementation and operation services to B2B organizations that use marketing & sales automation systems.

Fun fact: Idan aspires to become an Olympic swimmer. His category is 48yr olds with Inadequate Sport Aspirations. 

THE NITTY-GRITTY
When & where?
Live, in person at company offices (preferred) or online
 
How much?
NIS. 5,000 / $1,600 for 1 workshop or NIS. 8,000 / $2500 both.
(each workshop is for up to 6 participants from one company)
 
Let us know if you'd like to attend only one or both workshops in the dropdown on the right.